Getting testimonials that turn into sales
Find Your Top-5
We all have our Top-5 "super fans" who are our top clients or people that we have helped who would literally do anything for us and our business. Reach out to them and ask them if they would be open to either rewriting the testimonial that they have already given us or writing a new one.
Focus On Common Objections
Help guide them to draft the testimonials as follows. List your top 3 objections that you get from prospects that you are presenting to. Have your top-5 address 1 or all 3 of those objections in their testimonial - How at first they had this (or a similar issue/objection) and how you helped them overcome that same problem.
Highlight Those 3-5 Testimonials
Having these objections covered in 3-5 testimonials is all you need. People do not have time to investigate you so give them what they need at their fingertips. Highlight these 3-5 testimonials on all your print, LinkedIn, Websites, etc. These testimonials will validate and unarm all of the most common objections that you receive.