Copy that Converts
Keep it Clear
Being true to your brand is essential, but so is clarity. Always remember to review your copy through the eyes of your audience. Do they understand what you're trying to say, or is it too clever? The dumbed-down version will convert better than the creative, out-of-the- box one.
Keep it Short
Cut to the chase. People are busy and don't have time or patience to read through long, elaborate copy. Review your emails and remove all unnecessary words. The shorter the better.
Keep it Authentic
Find your authentic brand voice and stick with it. Attempting to write in a voice that isn't. yours won't reflect positively on you. It can vary based on what you're writing, but you don't want your emails to be super professional and the day-to-day interactions more casual.