How to Create an Effective Ad
Lose 70% of the market.
Stop selling to everyone! Determine the 30-50% of the market that most appreciate what you have to offer, and then sell only to them. When you stop being everything for everyone and instead focus on what you do best your value skyrockets.
Assert a position.
Your ad should do more than just let people know you exist - it should create a strong market position in the readers’ minds. Letting the world know your precise cocktail of services and product offerings asserts a memorable identity for your brand.
Flaunt your unique.
Remember, if your ad works for your competitor then it doesn’t work for you. Make sure your ad is a reflection of your unique market differentiator, and you will have given consumers a compelling reason to choose your brand.
We hope you found this week’s episode insightful and helpful.
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Have a successful week ahead!