Sunday's & Business

Increasing Your Sales. Where To Start?

November 19, 2023
minute read

Happy Sunday! Welcome back to SUNDAYS & BUSINESS. This week features Tal Paperin CEO and Founder at KSW Solutions, with three easy-to-implement tips on Increasing Your Sales and Where To Start.

Identify your ICP (Ideal Customer Profile).

Everyone knows that sales means offering a solution. But to whom are you offering it to? For what problem? Who are they? The short answer is: ICP (Ideal Customer Profile). A person, that has a problem and the money to solve it.

Identify your competition.

It does not matter what YOU solve - someone else is ALREADY solving it. Not in the same, identical, way - but they do. Who are they? How do they solve it?

Identify YOUR two advantages.

YOU have Absolute and Relative advantages over your competition. Something that you do better by far. What are they? Delivery time? Price? Quality? Which ones will the customer care about the most?

We hope you found this week’s episode insightful and helpful.

Stay tuned for more exciting guests featured on SUNDAYS & BUSINESS and their expert advice on various professions and industries.

Want to be featured in an upcoming episode? Email us at

Have a successful week ahead!