Sunday's & Business

3 Easy to implement tips on how to nail your next Trade Show

July 10, 2022
minute read

Happy Sunday! welcome back to SUNDAYS & BUSINESS, this week featuring Itzy Holcler from Purple exhibits, with 3 easy to implement tips on Trade Shows.

Set clear goals

Who are you targeting? How many leads do you need to generate? What products do you want to showcase? Obviously you can have more than one goal, but the point is that you need to be clear about what your participation in the trade show is going to achieve.

Actively engage visitors

Often, exhibitors sit behind their tables while attendees walk by or browse their marketing materials. Get up and engage. Give people who approach your booth a friendly greeting and welcome their questions. Be sure that your body language is friendly as well. The trick is to draw them in without intimidating or overwhelming them.

Follow up

Follow up with contacts and leads you made during the trade show as soon as possible. Even if someone said they would follow up, touch base with them after the show. Many attendees are inundated with information and contacts at the show. The faster you follow up, the more your business will stand out from the rest.